People of Monday: Taylor Romero
“… any sucker can create something that fizzles and dies. But, to have it grow profitably means it’s giving out to the world more than you’re having to put in.” – Taylor Romero, Owner of Spruce
Every week, we tap into the minds of good people doing great things in our communities through the weekly People of Monday post. This week, we interviewed a Denver, Colorado entrepreneur who is using his shaking up how brick and mortar stores are operating.
Taylor Romero is the owner of Spruce – a style consultancy + barber + clothier for men located on Tennyson Street in Denver, CO. Taylor and his wife (Becca) have been committed to integrating technology in their brick and mortar store on Tennyson St. in Denver from day one and that has proven to be a good choice. It’s this technology (which by the way, they came up with themselves) that got Taylor and Becca into Techstars. They went in to Techstars as one business, and ended up leaving as two
(see pitch here). We are fortunate to have gotten inside Taylor’s head during this week’s People of Monday. Enjoy!
How do you mostly spend your time?
Right now it’s building our team, designing our product, setting the company culture, and keeping us “on the rails.” It’s really easy to get distracted by what’s in front of you.
Describe what Spruce is, why you started, and what all is happening within the walls.
Spruce is first of it’s kind head-to-toe boutique. It was actually my wife’s idea. She wanted a place for guys to visit, feel at home, and be able to clean themselves, from head to toe. It’s actually way too hard to answer the rest of this question in paragraph form, so here is a video to better explain our store!
You were involved with Techstars… tell us more:
Oh man, it was incredible. Like, the most relevant MBA crash course on the planet. Interestingly enough, we didn’t focus much on tech during the program. It’s really about how to build a business and talk to investors.
Here is our demo day pitch:
What makes you unique?
Like most entrepreneurs, it’s the crazy idea anything is possible. Also, I find I’m really good at asking for advice. Better than most. That has made all the difference.
What is success to you?
Creating an idea that can run profitably without day-to-day management. Or, to put it another way; to create something bigger than myself. The reason I call out “profitably” is because any sucker can create something that fizzles and dies. But, to have it grow profitably means it’s giving out to the world more than you’re having to put in.
Do you have a favorite quote?
My quote of the moment is, “Your culture is set by the worse behavior you tolerate.”
What is exciting to you right now?
Our newest project, Sprucebot. Spawned from Spruce, built in the basement, focused solely on creating an amazing experience for guests and the team. See video below for more details.
What’s your thought on the whole “Mondays Suck” mentality a majority of people have? Anything you have to say to them?
If you do things that suck, then I can see how you’d feel that way. Sucks to be you.
What’s your mantra?
There is one thing all successful people have in common; their refusal to quit.
Where do you seek inspiration from?
All around, everyone doing anything unique. Obviously the big hitters like Jobs and Musk, but honestly, anyone who has made something bigger than themselves.
What impresses you?
How does entrepreneurship play into your everyday life?
It is my life. I’ve worked for someone else a few times and hated it. Either you build your dream or someone will pay you to build theirs.
Top 3 books… go!
- Speed of Trust
- 21 Laws of Leadership
- How to Win Friends and Influence People
What routines/habits have you built that aid your productivity, happiness, etc.?
I suck at routine. I thrive in change and chaos. It focuses me, not sure why. But, I find the key to my happiness is achieving goals. Whether it’s building a product or a family (had my first daughter in Dec 16).
What do you have to offer to the world? (make your plug).
The secret that will save brick-and-mortar retail.
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